When it comes to running a successful brand or business, nothing is more important than the satisfaction of your customers or clients. However, accurately gauging this satisfaction is easier said than done. Sales and subjective customer feedback alone are notoriously...

Net Promoter Scores, or NPS, are a popular and powerful method for getting a pulse on a company’s customers. By asking how strongly a customer would recommend a business to another, the Net Promoter Score quickly identifies potential advocates and...