Simplicity is one reason the Net Promoter Score, or NPS, has become such an exceedingly popular customer service tracking method. Easy for buyers and businesses alike, there’s a reason why so many Fortune 500 companies have latched onto the system...

The Net Promoter Score, or NPS, is one of the business world’s favorite methods of analyzing customer satisfaction. By using a simple formula to calculate a trackable number and categorizing customers and their level of loyalty into Promoters, Passives, and...

When it comes to running a successful brand or business, nothing is more important than the satisfaction of your customers or clients. However, accurately gauging this satisfaction is easier said than done. Sales and subjective customer feedback alone are notoriously...

Google has made it very easy to get started with Google Analytics and has millions of websites and products making use of it. This is in part due to how easy Google has made it to get started with the...

Data-driven everything is the name of the game in the modern business world. Make sure you're monitoring the right metrics.

Net Promoter Scores, or NPS, are a popular and powerful method for getting a pulse on a company’s customers. By asking how strongly a customer would recommend a business to another, the Net Promoter Score quickly identifies potential advocates and...